Solutions · FTC compliance
The 2024 FTC fake-reviews rule, and what compliance looks like for a dealership.
The rule is enforceable. Curbmark is built so the audit trail is a byproduct of the workflow — every ask sourced from a real record, every review tied back to the row that generated it.
What compliance looks like
Three things every audit-ready program gets right.
The minimum that has to be true for a dealership to defend a review request in front of a regulator, an OEM compliance team, or plaintiff’s counsel.
Every invite ties to a deal jacket, a service RO, or a CRM milestone — captured by dealership staff as free text at intake. There is no path to a request token without a verifiable closing event behind it.
A request token is minted at intake, rides in the review-ask message, and lives in the review-landing URL. The same token ties invite → intake → eventual review, so every ask can be traced end-to-end.
The dealership keeps the request-token log, the source record reference, the send channel, and the timestamps — exactly the documentation a regulator, OEM, or plaintiff’s counsel is most likely to ask for.
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